the story of VOODOO
Just being honest. Obviously water is good for me, but drinking only plain water each day is torture. So at the beginning of 2025 I set a goal to increase my water intake. I spent hundreds of dollars on a variety of electrolyte packs from the 20 best-selling hydration companies online. I was on a quest to find a drink packet I could drink daily to help meet my water goal. I tried over 80 different flavors with countless formulations. I discovered some very disappointing things.
I Hate Water.
Most of the top selling brands were undrinkable. Way too much salt in each packet. I felt like I was drinking ocean water. I’m physically active during the day, but I’m no Ultramarathoner. All that salt is completely unnecessary for me and frankly unhealthy. A few other things I learned were:
1. Plenty of brands were nothing more than a flashy packet of salt and sugar with some food coloring thrown in.
2. Very few of the flavors were actually enjoyable to drink.
3. Most brands expected me to be either a Gym Bro or Yoga Mom and their branding reflected that. No offense to either…
4. Most claims online about these drinks were nothing more than marketing hype from paid influencers, hocus-pocus, and Voodoo.
In the end, I didn’t find one brand or flavor I felt I could drink daily to hit my hydration goal. I wondered why no option existed for someone who just wanted a better way to drink more water. Truth be told, it bugged the crap out of me. It was then that the idea of a hydration brand for the “rest of us” took shape. And the name “Voodoo Hydration”? It’s my way of trolling all other brands who use nothing more than Voodoo to market their overhyped and influencer-pimped drink packets.
Our first 4 flavors are a 10-month labor of love. They started as samples from all around the world. Twenty-five manufacturers were whittled down to one. Countless iterations of dozens of flavors were tried and rejected. Family, friends and neighbors were pressured into impromptu taste tests. Finally, 5 flavors became the obvious choices. Our initial launch offers 4 of them. The fifth I’m keeping in my pocket as a secret weapon. Think “Blue Steel” from Zoolander.
Voodoo Hydration was formed with a single mission. Producing enjoyable hydration drinks that can be gulped all day by anyone. They needed to be zero calorie, zero sugar, and zero carbs. Finally, they needed to have electrolytes that actually help the body instead of just cheap salt and sugar. I feel our offerings do this, but I’m biased. You be the judge. If our drinks are crap, I expect to read about it on all the social media feeds. Don’t hold back. But if you find them as good as I do, I’d love to read that praise through reviews on our site as well as online in our social media feeds.
I’m more than just the Founder. I’m Patient Zero.
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