5 People Who Need Voodoo More Than Anyone Would Admit By Patient Zero A funny thing about the hydration industry: it has decided, collectively and with considerable marketing confidence, who its customer is. The customer is athletic. The customer has visible tendons. The customer is either finishing a triathlon or beginning a triathlon or thinking about a triathlon in a way that other people find exhausting. The customer uses the word "performance" to describe activities that

The Science of Sweat Every time you sweat—whether it’s from a run, a heavy workout, or just grinding through a hot day—you’re not just losing water. You’re losing electrolytes. These tiny charged minerals are like the electrical system of your body. Without them, your muscles won’t fire right, your brain slows down, and your energy collapses. The truth? Most people don’t actually understand electrolytes. They just hear the word thrown around in sports drink commercials. But k